Giving is Important to Business Success


We have all heard, “It is better to give than to receive”.  But, how giving are we?  Take this quiz to gauge your “giving quotient”:

  1. When was the last time you had a company-wide giving initiative (United Way, Red Cross blood drive, etc)?
  2. When was the last time you reviewed the amount that you and employees gave for an event at a plant meeting or in a management team meeting?
  3. How many different organizations does your company contribute to in a year?
  4. Are you recognized in your community as a giver based on your contributions?

If, upon reflection, you don’t find your answers to any or all of the questions above satisfactory, maybe it’s time to raise your giving quotient.
Here are a few tips:

  1. Poll your employees to find out which causes are important to them.  Your employees will participate in fundraisers if the cause resonates with them.  To plan your giving strategy, find out who those organizations are, and prioritize giving based on the popularity of a given cause.
  2. Create a giving calendar.  Set a target number of fundraisers per year and then publish them on a public calendar for all employees to see.  This will allow committees to be created and support to be generated in plenty of time to pull off a successful fundraising event and will provide visibility to employees of upcoming events to plan their involvement as well. 
  3. Publicize your events (or, better yet, involve the public).  Put information on upcoming and recent fundraisers on your website.  To maximize the community impact of your fundraiser, involve the community.  You can hold a BBQ and sell food to the public to raise money for a cause.  You can provide bell ringers to stand along with community volunteers at Salvation Army kettles during the holiday season.  The more visible you are with your giving, the more you will be recognized as a giver and the more attractive you are as a potential employer. 
  4. Set a metric for giving on a yearly basis.  We all measure productivity, quality, and safety.  Do we set a goal for giving and monitor that?  Why should giving be any less important than the metrics above?  To my point in tip 3, it is important to be recognized as a giving company, as those companies are more attractive to job seekers.  And, it takes high quality people to get results at your company, so increased giving leads to increased success in other areas.  Measure the level of your giving like you do productivity, quality and safety!

At the beginning of this article, I said it is better to give than to receive.  I actually believe it is necessary to give in order to receive.  When we give, our employees and we feel better about our company.  We all work harder for our success so we can continue to give.  When we work harder, our customers buy more.  Sales and profits increase, and we are able to give more because of our newfound prosperity!  And, the cycle continues!

Are you in the giving cycle?  Is your giving quotient over the top?  If so, congratulations!  If you find your giving strategy lacking, however, try using the tips above to step up your giving game! 

Make 2015 the year of giving for your company!